THE HAPPY CUSTOMER CHANNEL
Conversations With Top Performers In Business, Sales, and Leadership. Insights from entrepreneurs, executives, and industry leaders on mindset, relationships, and the strategies that drive real-world success.
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Sales & Performance
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Leadership & Management
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Customer Experience
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Entrepreneurship
-
Mindset & Growth
THE HAPPY CUSTOMER CHANNEL
Conversations With Top Performers In Business, Sales, and Leadership. Insights from entrepreneurs, executives, and industry leaders on mindset, relationships, and the strategies that drive real-world success.
-
Sales & Performance
-
Leadership & Management
-
Customer Experience
-
Entrepreneurship
-
Mindset & Growth
Featuring Leaders Across Business, Sports, and Entrepreneurship
Featuring Leaders Across Business, Sports, and Entrepreneurship
Latest Episode
The Happy Customer Channel is a business podcast focused on what it actually takes to succeed. Through conversations with entrepreneurs, executives, and high performers, each episode explores the role of mindset, relationships, and execution in driving long-term growth.
The path to success is rarely linear, and the ability to learn, adapt, and come back stronger from setbacks is what ultimately separates top performers from the rest. From sales and customer experience to leadership and performance, the focus remains the same—learning from those who have built, led, and delivered results.
EP. 109 | Why Every Beverage Brand Is Changing Right Now | Ex-PepsiCo Executive Explains
Episode 109 | Rich Rodríguez-Mahé
Former PepsiCo executive Rich Rodríguez-Mahé joins The Happy Customer Channel for a deep dive into the rapidly changing world of beverages, snacks, health trends, and consumer behavior.
From protein drinks and prebiotic sodas to GLP-1 medications, TikTok product discovery, and the battle for retail shelf space — Rich explains what’s really happening inside the modern CPG industry and why legacy brands are struggling to keep up.
We discuss:
Why the beverage industry is changing so fast
How GLP-1s are reshaping food & drink habits
The rise of protein beverages and “health halo” products
Why consumers are reading labels more than ever
The psychology behind packaging and shelf design
How TikTok influences what people buy
What most direct-to-consumer brands get wrong
Why smaller brands can outmaneuver giant corporations
The future of alcohol, wellness, and consumer trends
Rich also shares lessons from his years at PepsiCo and explains how today’s winning brands combine indulgence, health, and smart consumer insights.
If you’re interested in marketing, branding, e-commerce, consumer psychology, food & beverage trends, or entrepreneurship — this episode is packed with insights.
Guest:
Rich Rodríguez-Mahé
Founder of Atomos
🌐 https://www.atomos.us/
IG: https://www.instagram.com/atomos.us/
Follow Rich on LinkedIn for insights into the beverage and CPG industry.
Episode Chapters
00:00 Introduction & The State of the Beverage Industry
01:19 What Winning Beverage Brands Understand
06:39 How GLP-1s Are Changing Food & Beverage
10:18 Consumer Trends, Research & Building Demand
19:44 The Battle for Retail Shelf Space
26:14 What Most Direct-to-Consumer Brands Get Wrong
28:33 From PepsiCo to Entrepreneurship
This episode is sponsored by D2C Design — your growth partner for high-performance e-commerce and Shopify design. https://www.d2cdesign.com/
#BeverageIndustry #CPG #Marketing #PepsiCo #GLP1 #BusinessPodcast #Branding #Ecommerce #ConsumerBehavior #ProteinDrinks #Retail #Entrepreneurship #thehappycustomerchannel
84% of Consumers Now Prioritize Health #shorts
New episode dropping June 10 featuring Rich Rodríguez-Mahé, former PepsiCo executive and founder of Atomos.
One of the biggest shifts happening right now? Consumers are paying more attention to their health than ever before. In this clip, Rich explains why brands can no longer ignore clean ingredients, wellness trends, and changing consumer expectations.
Full episode drops June 10 on The Happy Customer Channel.
this podcast exists to give you clarity
Business is evolving fast—and most leaders are stuck reacting instead of thinking long-term. Many focus on tactics, quick wins, or surface-level strategies, without understanding what actually drives sustainable success.
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WE COVER THE TOPICS FOR EVERY BUSINESS PROFESSIONAL
Not your average customer service podcast. The Happy Customer Channel delivers real talk, bold insights, and behind-the-scenes stories from the people redefining what it means to serve.
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Why Some Beverage Brands Win (And Others Fail) #shorts
The Happy Customer Channel June 10, 2026 3:01 pm
New episode now streaming featuring Rich Rodríguez-Mahé, former PepsiCo executive and founder of Atomos.
With new beverage brands launching every week, what separates the winners from everyone else?
Rich shares the common trait successful brands understand that many companies overlook.
Watch the full episode now on The Happy Customer Channel. ...